In an ever incising effort to design more sustainable product solutions, Ryde’s parent company set out to create a rental bike concept that would change the transportation industry.
The challenge is to create a brand and digital experience around Ryde. Ryde is an innovation concept created for an SF Based client. The case study reveals how TK approached the concept, refined client systems, and ideated the brand / creative process from concept to launch.
To execute this concept successfully, there are a number of systems that need to play into the creation of the brand. In these systems, highlighted are business strategy, brand development, internal UX/UI practices and creative direction approach.
The challenge is to create a brand and digital experience around Ryde. Ryde is an innovation concept created for an SF Based client. The case study reveals how TK approached the concept, refined client systems, and ideated the brand / creative process from concept to launch.
The challenge is to create a brand and digital experience around Ryde. Ryde is an innovation concept created for an SF Based client. The case study reveals how TK approached the concept, refined client systems, and ideated the brand / creative process from concept to launch.
Established 40-week job
Healthy, loves fitness
Environmentally conscious
Commutes to and from work
Single. No car.
To execute this concept successfully, there are a number of systems that need to play into the creation of the brand. In these systems, highlighted are business strategy, brand development, internal UX/UI practices and creative direction approach.
Young and healthy
Lives with parents
Hobby photographer
Cares about the planet
Meets friends in the city
Loves to explore
The project started with a team kickoff call. At this time, we focused on diagnosing Ryde's main business pain points and helped them establish expectations. The information the TK team gathers at this stage enables us to provide a proposal that includes the following: (1) Overall summary of Ryde's brand structure and business objectives, (2) restating of Ryde’s perceived and actual challenge, solution and approach to meeting their challenge, (3) a detailed timeline, phase breakdown, tangible deliverables ROI benefits of design investment, (4) investment overview with a one to three phased pricing option, (5) terms and contract signing.
After proper research, I create and present multiple logo comps. Then, through a process of refinement with the client, an identity/wordmark is selected. The symbol/wordmark is a key building block for Ryde’s brand. It is the primary visual element that identifies the service.
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