THE CHALLENGE

DISCONNECT

Our IoT world has become increasingly disconnected. Ericsson needed to deliver on a promise that their innovation would simplify our lives, give us peace of mind, and connect us with what matters most. To communicate that message, they needed a design that packaged complicated technology into a user-friendly solution.

THE SOLUTION

SIMPLICITY

Titus Klein designed Ericsson’s IoT tech into a sophisticated, yet simple, universal remote. Our team guided Dash through the process of developing a global information architecture tested by over 1M users. We built a platform to unite operators, device makers, and consumers. Clean, UI allowed users to interact with and navigate complex systems – seamlessly.

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THE CHALLENGE

DISCONNECT

Our IoT world has become increasingly disconnected. Ericsson needed to deliver on a promise that their innovation would simplify our lives, give us peace of mind, and connect us with what matters most. To communicate that message, they needed a design that packaged complicated technology into a user-friendly solution.

No items found.

THE CHALLENGE

DISCONNECT

Our IoT world has become increasingly disconnected. Ericsson needed to deliver on a promise that their innovation would simplify our lives, give us peace of mind, and connect us with what matters most. To communicate that message, they needed a design that packaged complicated technology into a user-friendly solution.

Photo credit: @Franz Steiner

Young Professional

Established 40-week job
Healthy, loves fitness
Environmentally conscious
Commutes to and from work
Single. No car.

THE SOLUTION

SIMPLICITY

Titus Klein designed Ericsson’s IoT tech into a sophisticated, yet simple, universal remote. Our team guided Dash through the process of developing a global information architecture tested by over 1M users. We built a platform to unite operators, device makers, and consumers. Clean, UI allowed users to interact with and navigate complex systems – seamlessly.

Photo credit: @Franz Steiner

City Socialite

Young and healthy
Lives with parents
Hobby photographer
Cares about the planet
Meets friends in the city
Loves to explore

PROFITABILITY

PROFITABILITY

Strong design and an improved user experience grew consumer trust, and ultimately, product adoption. Within two quarters, Ericsson reached profitability. Intuitive, beautiful design ensured Ericsson’s promise became a consumer reality.

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INNOVATION BY DESIGN

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