Style Me Pretty
User Experience, Responsive Design
Chic & style-centric content.
Style Me Pretty is a style-savvy wedding resource devoted to the modern bride. Their team covers everything from gorgeous real weddings to up-and-coming vendors and seasoned pros in the invitation, floral, fashion and photography industries. With this in mind, it was apparent that any redesign would need to be able to house large photography articles and deliver on engaging content.
Grid System - Desktop.
Grid System - Mobile.
Clean with minimal distraction.
With weddings as the subject matter, it was apparent that the interface should echo a white wedding: clean, muted color palettes and zero clutter. As the user scrolls we allow the large header to shrink to a minimal yet accessible size. the Style Me pretty Logo reveals itself at this point and acts as a way to navigate back to the homepage.
For tablet & mobile, we focused on delivering large imagery. A user will be able to browse easily for wedding inspiration, and easily access the content they are interested in.
A classic design, with a modern interface.
As a premier destination for all things wedding related, particular attention was given to the choice of typography. A bold serif typeface was selected for its legibility and connections to a traditional celebration. Muted blue pastel shades help communicate important calls to action.
Other sub-brands of Style Me Pretty, such as ‘SMP - Living’ are also given their own designated content zones. This allows for easy cross-pollination to relevant sister sites. Adverts are seated in the right-hand column, and have the ability to follow the user as they scroll.