Creative Direction, Digital Branding, Visual Design, Custom Photography, Post Production Development
Night changes everything.
For its entrance into the energy drinks market, energy and recovery drink maker LifeAid wanted a product design and website that evoked the raw energy of the club scene while maintaining visual continuity with the LifeAid family of brands. Titus Klein developed a visual aesthetic around the unleashed energy of nighttime using dark tones and intense custom photography.
Staying happy, hydrated & energetic
The Titus Klein team designed a container with dark, smoky hues and gritty visual elements. Custom photographs of club scenes form the foundation of the digital brand strategy for the website, complemented by a brand-driven user interaction strategy inspired by EDM beats.
For the arresting “Wear Your PartyAid” image, Titus Klein ideated an original concept of a “dress” made of the energy drink, scouted the model, conducted the photo shoot, and refined the image in extensive post-production.
The main challenge with PartyAid was to create a development and design strategy that communicated the PartyAid brand. The project became a great example of how we use front-end animation and interaction development to communicate dynamic movement and action. We were able to replicate the sense that the site was pulsing to a beat which beautifully expressed the essence of PartyAid.
Mark Lawrence // Lead Front End Designer, Titus Klein
Experience Party Aid